BeINg us

BeINg NeuroCreative is a center specializing in the development of human talents, where we uniquely and creatively stimulate cerebral, emotional, and behavioral potential so that people of all ages may achieve the success they desire in their personal, academic, professional, and social lives.

We know that each human being has infinite potential. This is why we’ve spent over two decades fine-tuning expertise in psychology, neuroscience, and cognitive behavioral coaching. Our goal is to offer our clients the most cutting-edge, innovative tools and techniques to help them achieve success in all aspects of their lives.

We are the only center in North America licensed to certify professionals in the Portuguese language to utilize use the well-respected Neethling Brain Instruments (NBI®), a battery of psychometric assessments based oin neuroscience, psychology and areas of creativity which that measures individuals’ brain thinking preferences and emotional cognitive style in eight dimensions. (click here for complete info).

The New York BeINg – Human Talent Development Center (formerly the RG – Human Development Center) was founded in 2002 when Rejane Guerreiro began her journey to address the needs of Brazilians living in New York and New Jersey in the area of personal and professional talent development. All services and programs provided by BeINg emerge directly from Rejane’s unwavering dedication to the study and research of Psychology, Neuroscience, and Cognitive-Behavioral coaching. Her extensive experience at prestigious universities — coupled with her tireless effort, joy, and gratitude – has elevated her to an international platform. Since its founding in 2002, the BeINg – Human Talent Development Center has presented seminars, workshops, courses, webinars, and training programs for groups and companies in Europe, Brazil, and the United States, serving clients privately as well (in person and remotely).


Our purpose is to develop and maximize human potential so that individuals, groups and organizations may use their most powerful resources – self-awareness, brain plasticity, and emotional intelligence – to achieve their goals with excellence.


To lead in developing a new paradigm that can seamlessly accommodate the individual’s role within and without the corporate world, applying well-established principles from neuroscience and mindfulness based practice.

Rejane Guerreiro

Rejane, Graduated in Psychology and NeuroLeader Cognitive-Behavioral Coach, holds a master’s degree in Neuroscience in Leadership (Neuroleadership) from the highly-regarded Middlesex University in London.

She specialized in Reichian Body Psychotherapy and simultaneously acquired numerous certifications in human development and leadership, such as “Search Inside Yourself Program”, created within Google and implemented across various international companies.

Rejane is the only Brazilian professional licensed in the U.S., Brazil and several other countries in Central America and Europe to certify, also in Portuguese language, professionals in the use of NBI® (Neethling Brain Instruments) via the BeINg Human Talent Development Center of NY.

Rejane is also the creator and professor of the Virtual Extension Course, with academic credits in NeuroCoaching – self-coaching on how to develop self-awereness and rewire the brain, from the prestigious University UNOESC-SC, Brazil.

As an active participant of the Brazilian community of New York/New Jersey, Rejane served as board member for eight years at the Brazilian non-profit “Mantena Global Care.” This entity assists brazilians and other ethnicies in a variety of services in New Jersey, which is one of the largest and most well-reputed in the United States.

She was subsequently selected by the Brazilian Consulate of NY to represent NY & NJ in the “Brazilians In The World” conferences of 2008 and 2009 (at Palácio do Itamaraty, Rio de Janeiro.)

Among her activities with the Brazilian Consulate in NY, she created and ran workshops for students of the Science Without Borders Program under the Consulate jurisdiction.

Rejane can be seen frequently in interviews by TV Globo International in New York and other local television stations across the U.S. and Brazil.

She has worked alongside renowned authors and speakers, such as Eliane Barbosa and Lair Ribeiro.

She was twice honored as Professional of the Year in 2014 in New York City and received a  Portuguese-Brazilian Award at the United Nations and “The Notables” at the House of Brazil. She has received several other honors for her outstanding professional and personal contributions to Brazilian and American communities.